Concreteness above all
Every module starts from a real problem and ends with something the participant can use the next day. If a piece of content doesn't pass this test, we cut it.
About us
We teach what we do, not what we read
Articolo 4 is the training line of Digital Runner, a Turin-based digital agency specialised in marketing automation, applied AI and digital projects for B2B. When we present a use case in class, we didn't read it in a newsletter: we built it, tested it and put it into production for a client.
The difference you feel in the classroom
Practice first, then theory
The market is full of AI courses written by people who talk about AI. We come from the other direction: for years we've been building automations, AI integrations, campaigns and data infrastructure for B2B companies, from manufacturing to services. The training came later, when clients started asking us to explain to their teams what we were doing for them.
It's the difference between a trainer who studied AI and one who uses it for work at nine in the morning. The examples are real, the mistakes we recount were paid for in the field, and hard questions in class don't scare us: we've already met them in projects.
Behind Articolo 4 there's a team of specialists in advertising, SEO, web development, automation and AI, led by someone who has worked in digital marketing for over eighteen years.
18+years of digital marketing experience of the person leading the project
B2Bindustry, manufacturing and services: our natural habitat
AIautomations and integrations in production, every day, on real clients
TObased in Turin, working everywhere, in person and remotely
Our teaching approach
Three principles, no exceptions
Honesty about the limits
AI makes mistakes, makes things up, and needs supervision. We say it plainly, because a team that knows the limits of the tools is a team that uses them better, and a better protected company.
Updating as a duty
An AI course that's been sitting still for a year is an old course. Content review every 6–12 months, or sooner if the rules or the tools change: it's not an extra, it's part of the product.
Let's have a chat
Want to get to know us before deciding?
A 30-minute call, no sales slides: you tell us about your context, we tell you how we work, and we figure out together whether it makes sense to continue.