Concreteness above all
Every module starts from a real problem and ends with something the participant can use the next day. If a piece of content fails that test, we cut it.
About us
We teach what we do, not what we read
Articolo 4 is the training line of Digital Runner, a Turin-based digital agency specialised in marketing automation, applied AI and digital projects for B2B. When we tell a use case in the classroom, we didn't read it in a newsletter: we built it, tested it and put it into production for a client.
The difference you feel in the room
Practice first, then theory
The market is full of AI courses written by people who talk about AI. We come from the other direction: for years we have built automations, AI integrations, campaigns and data infrastructure for B2B companies, from manufacturing to services. Training came later, when clients started asking us to explain to their teams what we were building for them.
It's the difference between a trainer who has studied AI and one who uses it for work at nine in the morning. The examples are real, the mistakes we describe were paid for in the field, and hard questions in the room don't scare us: we've already met them in projects.
Behind Articolo 4 is a team of specialists in advertising, SEO, web development, automation and AI, led by someone with over eighteen years in digital marketing.
18+years of digital marketing experience leading the project
B2Bindustry, manufacturing and services: our natural habitat
AIautomations and integrations in production, every day, on real clients
TObased in Turin, operating anywhere, on site and remote
Our teaching approach
Three principles, no exceptions
Honesty about limits
AI makes mistakes, makes things up, and needs supervision. We say it plainly, because a team that knows its tools' limits uses them better, and the company is safer.
Updating as a duty
An AI course that's a year old is an old course. Content revision every 6–12 months, or sooner if the rules or the tools change: it's not an extra, it's part of the product.
Let's talk
Want to meet us before deciding?
A 30-minute call, no sales slides: you tell us your context, we tell you how we work, and together we see if it makes sense to continue.